Interested in enhancing your website’s UI (user interface) experience? When creating a website, it is important to create a visual design, use colors, layouts, and typography that will elicit a specific response or conversion action. Different variables of the UI can be tested to improve the conversion rate of the website. Ultimately, the website experience should be engaging for the user and beneficial to the website owner.
What Is User Interface (UI)?
The user interface (UI) design includes everything that the user interacts with on a company’s website. The UI is used to steer the user to complete an action that is requested by the website. Actions can include filling out a form, downloading information, or buying a product.
The UI design is made up of content, forms, and behavior. The user interface should be engaging and pleasing to the eye and create both an emotional response and the conversion action. The UI experience focuses on visual design, colors, layouts, and typography.
A way to identify if the user is interacting with the website in the desired way is to use heat mapping technology. This technology will show the website owner which areas of the web page are getting more attention.
A heat map can represent mouse movements, clicks, physical eye fixation, and scrolling patterns. From these heat maps, the website designer can make changes to further engage users and have them complete conversion actions.
The visual design of the website is important and should engage the user into completing the conversion action. What the website designer wants the user to see should be above the fold, and forms or conversion actions should be visible without scrolling down the page.
If a website has a form fill, the form should be easily seen and as short as possible to improve conversion rates. If the website designer is building an e-commerce website, the conversion action must be easily accessible, so the user can complete the desired conversion.
When building a website, make the content that the reader should see easy to read. That content should be the biggest, boldest, and brightest. The user’s attention will go to the big typeface and bold colors.
The content on the page should be visually appealing. The website designer should align the content properly, either on the edge or aligned at the center to show an invisible axis of connection.
The UI should have the user move through the page to accomplish certain goals. To grab the user’s attention, make type larger, bolder, brighter, italicized, or increase the distance between each of the letters. To enhance the website’s UI experience, it is important to A/B test different variables on the website to see what works best with the website’s target audience. Continue testing different variables to constantly improve the conversion rate.
Colors can help the user perform desired actions. Try to use two or three colors, so the user does not become distracted. If the website needs additional colors, try to create shades of the primary colors used.
Using a brighter color for navigation will help users find what they are looking for. Also, the conversion button should be a bright color. Test out shades of red on the conversion button to see how much the website can improve conversion rates.
Users’ eyes go directly to images, so make sure the website uses images that are relevant and create an emotional response to complete the conversion action needed.
Different layouts can change the view of the user when traversing the website. The layout will correspond with the website conversion action, whether form fill, downloading information, or buying a product.
The layout should be simple for the user and provide the proper physical eye fixation path to complete the conversion. Try to revise website layout every few years to stay current and fresh for the user.
The words on the page are used to compel the user to take the desired conversion action. Utilize bold, italics, font size, and different font families to create the user’s intent. Again, the larger, bolder, and brighter the typeface, the more attention the words will get.
Ready to enhance your website’s user interface (UI) experience? Learn how to become a website designer at Hunter Business School.
The Web Application Design and Development program at Hunter Business School is an introduction to the latest industry-leading website development practices. It teaches the basics of web development, starting with building basic Hypertext Markup Language (HTML) web pages.
Web Application Design and Development program students learn to edit HTML code using plain text editors, the basics of HTTP(S) and FTP protocols, and troubleshooting techniques.
Career Services at Hunter Business School
Hunter Business School Career Services staff members help students jump-start stimulating and gratifying careers in the web design field by helping the prospective employee make the transition to the workplace as quickly and easily as possible.
Placement services include job interviewing skills, résumé preparation, cover and thank you letter writing, job internships, and career counseling and support. Graduates are always welcome back to Hunter for assistance from the Career Services department.
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